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WetNap Rebrand

Rethink an iconic wet wipes brand to stand out on shelf against the competition.


When you think of wet wipes, the name WetNap almost always comes to mind. Although the brand is synonymous with the category, they needed a brand mark that was modern, yet had an established, vintage feel and packaging to compete in the retail market. An additional unselected concept is also featured.


Client: WetNap

Agency: PKG