Old World Spices acquired two different companies with loyal followers: American Royal BBQ Rubs and Twist’d Q Seasonings. They needed to create a unified brand that spoke to people had a certain attitude and flair for cooking: passionate loud and boisterous meat smokers and BBQ fans. We created a theme and I designed unusual and bold color pairings that stand out on shelf. Twist’d Q seasonings, rubs and turkey brine can be found in grocery stores nationwide.

Front panel illustration art by Michael Bast.