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State Fair Corn Dogs

Redesign an iconic corn dog packaging to take it back to its roots—the state fair.


State Fair needed to clean up their act, and make it more playful! The photography desperately needed help, so we did a photoshoot to capture tastiness of the ‘dogs and made them look fresher. I art directed a photoshoot with the talented Jeff Kauck and we gave the food better lighting and texture. The product form and flavor still needed to be front and center, but we reworked it and made it cleaner and even created a “banding” effect on shelf. Last but not least, I illustrated back cooking instruction iconography and created fun games for kids on the back panel.


Client: State Fair Brand

Agency: PKG

Team: Liz Schwartz, Ross Freedman, Ryan Lynch, John Poll, Jeff Kauck