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Pure’s Cookie Packaging

Create a brand and packaging that supports a new line of cookies targeted at kids.


Pure’s Food Specialties, a family-owned and operated cookie manufacturing company, was looking to consolidate its product line and brand a new line with its own name. Originally established as a cookie manufacturer for Nabisco, the company was sold to the Pure family who turned it into a cookie manufacturing facility that mostly creates private label packaging.


In this design concept, these devious yet cute monsters love cookies and are willing to steal yours out from under you. Each SKU would have a different monster with a different personality. By creating a personalized yet cool experience on pack, it set this product apart from the licensing war found on cookie shelves with major characters from companies like Disney & Marvel.


Client: Pure’s Food Specialties

Agency: Pivot