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LaCroix – Yoga

Promote Wanderlust’s yoga routine paired with LaCroix for social media.


This is a set of three videos Club Paradise made for Wanderlust’s partnership with LaCroix, the popular sparkling water company. In order to pair the drink with a yoga routine and not overpower the dual purpose of the video, I helped art direct a light and airy treatment to the environment. Working with a production team at Club Paradise, I helped art direct, storyboard, select color schemes, and even sourced the props and outfit the actress wore in the video.


Client: Wanderlust & LaCroix

Studio: Club Paradise

Producer: Alex Hidalgo

Director: Aaron Fronk

DP: Taylor Russ

Animator: Jake Infusino