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GFAF Expos

Redesign an allergy friendly event brand and extend it into marketing materials over time.


In 2007, Jen Cafferty started hosting gluten free expos, eventually bringing me on to work on her marketing materials in 2009. In September of 2013, she hired me as the creative director of her gluten free company that eventually became known as the Gluten Free Media Group. From there, we worked together to develop the expos into a more cohesive company that eventually expanded to offer marketing solutions to brands and lifestyle solutions to consumers.

The Gluten Free & Allergen Friendly Expo (GFAF Expo) has evolved quite a bit over the years, with 3 name changes and many visual changes. Featured here is just a small look at marketing materials, ranging from print ads to event signage.

Check out this video by GFree Genius showing the Expo in action


Client: Gluten Free Media Group