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Fight for $15 – Home Care

Task
Help create an animated video to address the home care worker crisis to be shown at the DNC.

 

The SEIU-backed movement called Home Care Fight for $15 needed to create a short video presenting two big ideas: there’s a care crisis and workers are at the forefront of solving it. This was shown during a panel discussion at the Democratic National Convention on Thursday, July 28, 2016. Even though we were only given two short weeks to develop this video, we dove in and created a look that stayed with the people that viewed it and peaked their curiosity in the movement.

 

Client: SEIU / Fight For $15 – Home Care 

Agency: Pivot

Animation: OC Creative