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Twist'd Q BBQ

Name: Twist'd Q BBQ Client: Twist'd Q Category: Branding Package Design

Client: Old World Spices & Twist’d Q     Agency: Pivot    Team: Liz Schwartz, Romina Kuppe, Michael Bast     Category: Package Design

Old World Spices acquired two different companies with loyal followers: American Royal BBQ Rubs and Twist’d Q Seasonings. They needed to create a unified brand that spoke to people had a certain attitude and flair for cooking: passionate loud and boisterous meat smokers and BBQ fans. We created a theme and I designed unusual and bold color pairings that stand out on shelf. Twist’d Q seasonings, rubs and turkey brine can be found in grocery stores nationwide.

Front panel illustration art by Michael Bast.