In August of 2014, the Gluten Free Media Group launched a new subscription box service called Send Me Gluten Free. This brand was conceived to extend the brand recognition we achieved with our over two million Find Me Gluten Free app users. With this service, consumers receive full-size and sample size food, personal care items, supplements and household products that support their gluten free lifestyle.
To begin, I created a brand mark that built off of the Find Me Gluten Free mark I had created a year before, but allowed the box icon to become the brand differentiator. I worked with a box production company and created bright and colorful yet sturdy box to keep the items safe during shipment.
We launched our e-commerce site and went to work. We sent free boxes to gluten free bloggers and they started flocking to Youtube to let everyone know how great the service is.