Pure’s Food Specialties, a family owned and operated cookie manufacturing company, was looking to consolidate its product line. Originally established as a cookie manufacturer for Nabisco, the company was sold to the Pure family who turned it into a cookie manufacturing facility that creates private label packaging, and also packaging with their own brand.
The goal was to create a brand and packaging style that supports a newly consolidated product line under Pure’s own name. My concept presented the idea that these devious yet cute monsters love cookies and are willing to steal yours out from under you. Each SKU would have a different monster with a different personality. By creating a personalized yet cool experience on pack, it put this product against the licensing war found on cookie shelves with major Disney & Marvel characters.