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Johnsonville Premium Sausage

Name: Johnsonville Premium Sausage Client: Johnsonville Category: Package Design

Client: Johnsonville     Agency: Pivot    Team: Liz Schwartz, Romina Kuppe   Category: Package Design

At the request of Wal-Mart, Johnsonville asked Pivot to introduce a “super premium” fresh sausage product line to the retail market with enhanced transparency and sustainability claims. This product line would include a new super premium brand endorsed by Johnsonville. I provided two concepts that supported the fresh and transparent design elements they desired.