Name: Johnsonville Premium Sausage
Client: Johnsonville
Category: Package Design
Client: Johnsonville Agency: Pivot Team: Liz Schwartz, Romina Kuppe Category: Package Design
At the request of Wal-Mart, Johnsonville asked Pivot to introduce a “super premium” fresh sausage product line to the retail market with enhanced transparency and sustainability claims. This product line would include a new super premium brand endorsed by Johnsonville. I provided two concepts that supported the fresh and transparent design elements they desired.
