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PSA - A Day in the Life

Name: PSA - A Day in the Life Client: Abt Associates & (Commercial PSA) Category: Illustration

Client: Abt Associates, (Commercial PSA)     Studio: Strange Loop     Animation: Gus Gavino     Character Illustrations: Jana Kinsman     Category: Animated, Illustration

This animated video centers around the experiences of Mae, a woman with multiple chronic conditions. Beginning at home with her family, we follow Mae as she visits one health care provider after another, struggling to keep track of the various instructions, treatments, and prescriptions she receives – all while trying to maintain a balanced life. I was responsible for the environment illustrations. I used a mix of pencils and watercolor to portray Mae’s normal life and abstraction.