WetNap Rebrand

Branding, Package Design, Illustration

Agency: PKG
Team: Liz Schwartz

When you think of wet wipes, the name WetNap almost always comes to mind. Although the brand is synonymous with the category, they needed a brand mark that was modern, yet had a vintage feel and packaging to compete in the retail market. The following images are branding and package designs that were selected by the client, yet did not make it to market. An additional unselected concept is also featured.