Agency: Pivot

Team: Liz Schwartz, Ross Freedman

Cara Kelly, industry-experienced owner of a new marketing research firm, came to Pivot for a company name and branding. After naming her company Storypoint, we presented branding concepts that were modern and told a story. This concept I created for the presentation combines both the S & P of “Storypoint” through graceful, elegant curves. The balance of solid typography with the logo mark allows the brand to portray both a whimsy and serious personality.