State Fair Corn Dogs

Illustration, Package Design, Photo Art Direction

Agency: PKG
Team: Liz SchwartzRyan LynchRoss Freedman

For the refresh of State Fair Corn Dogs, we went back to the roots of the brand. We determined that the persona of this corn dog brand was one of nostalgia and the carnival and night time fun was a strong association. Updating the brand mark, the hierarchy of the package’s copy, and the quality of the food photography helped bring this brand back to the forefront of the freezer case and stand out among competitors.