Senseo Coffee

Illustration, Package Design, Photo Art Direction

Agency: PKG
Team: Liz Schwartz, Romina KuppeRoss Freedman

The following packaging concepts were done for Senseo® brand coffee. The design refresh was to heighten the quality perception of the brand, and further serve to let them stand out on shelf.

With the single serve coffee refresh, we were also asked to redesign their appliance packaging as well. This involved a photoshoot set with a kitchen.