Ragù Pasta

Package Design, Illustration

Agency: PKG
Team: Liz Schwartz, Romina KuppeRoss FreedmanMichael Bast

The country’s #1 selling pasta sauce was looking to expand into the dry pasta category. We created bright, engaging packaging to capture attention on-shelf, standing out among existing brands.

The project started off with an innovative product, pasta with vegetables blended in, to create a healthy solution for families who felt they were not getting enough nutrition with everyday eating. Although “Golden Veggie” pasta never launched, the base brand is still on shelves today.