Popcorn Thins Concepts

Package Design

Agency: Pivot

Team: Liz Schwartz

Hello Delicious Brands was needing a desperate refresh for their popcorn snack product, Brittle Me This. Sales were dipping and they needed help. Our solution was to rethink the name of the product, how they communicated what the product is and who they were targeting. Working with three different names, Caramel Corn Crisps, Popcorn Crisps and Popcorn Thins, we developed several concepts. I provided three concepts that explored a few different ways to show taste appeal, and different personalities. The images show exploration into how the SKU’s would roll out into different flavor colors.