Bertolli Pasta

Package Design

Agency: PKG
Team: Liz Schwartz, Romina KuppeRoss Freedman

The company formerly known as American Italian Pasta Company launched a new dry pasta in partnership with the brand Bertolli. This is concept work for pasta packaging, highlighting the freshness and high quality of their product. We created a brand story by using imagery of fresh ingredients and pasta cut numbers used to identify the actual cut, shape, length or width of the extruder used to produce that particular shape of pasta.